About

Who's behind Lumafly

Lumafly is run by Roberto Zelaya. The person you talk to is the one who designs and runs your system.

Roberto Zelaya

Founder of Lumafly and Lumaflow

Roberto founded Lumafly in 2014 in Tegucigalpa. Before that he spent over 20 years in technology and business management: he started as a programmer in 1992, became an IT manager, co-founded a company and ran operations, sales and marketing for commercial companies in Honduras.

That mix of systems and business is the basis of how Lumafly works: instead of selling one-off pieces, it installs a complete system —site, platform, automations— and runs it every month.

In 2025 he created Lumaflow, the platform that system lives on, and Luma digital LLC in Florida, the company behind Lumafly and Lumaflow. In 2026 he launched Autom4tica, focused on workflow automation, AI agents and custom software for businesses.

Roberto on LinkedIn →His YouTube channel →His Facebook page →His Instagram →Autom4tica →

Lumafly at a glance
Founded
2014
Company
Luma digital LLC · Ruskin, Florida
Work
Remote, from Honduras
Languages
Spanish and English
For
Service businesses in the United States and Latin America

How we work

  • A system, not one-off pieces. Site, platform, automations and follow-up work together from day one.
  • We run it. Every month we reply, follow up, maintain the site and adjust whatever needs it.
  • Your system is yours. Your brand, your domain and your data are yours. If you ever leave, you take it with you.

Let’s start by getting to know your business

We explain exactly what’s included before we start.

Book a call